With so many wildly successful businesses out there, we often wonder what they did to get there and how they stay there.
Is there a magic bullet?
Did they make a deal with the devil?
The answer is actually far more simple than you’d imagine.
It turns out that they just value their customers by creating great user experiences for them. Whether it’s their product, their website, or even their customer service – a business rises or falls on the experience their customers have.
User Experiences that Matter gives you an introduction to creating these great user experiences by focusing on the human being using the product.